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The hidden cost of going viral: TikTok fame causes fulfilment issues for 91% of growing brands
As more smaller retailers turn to TikTok to grow their brands, many are finding overnight success from viral social campaigns are causing operational headaches, from inventory to fulfilment, new figures from business credit card provider, money.co.uk, reveal.

Amazon adds AI-powered Q&A feature at key point in shopper journey
The audio summary feature uses large language models (LLMs) to generate scripts, pulling from Amazon’s product catalog, customer reviews, and information from across the web, and then translating the content into short-form audio clips.

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