Leveraging Stripe’s Agentic Commerce Suite, Akeneo and Stripe will allow retailers to boost the discoverability of products via AI agents, simplify checkout processes and enable agentic payments through a single integration.

Amazon is expanding access to a program called Shop Direct that lets U.S. customers discover and buy products not sold in its own online store.

Figures from RTS’ study of 1,000 shoppers revealed that on average Gen Z made 20 purchases on Roblox in the last 12months, rising +54% year-on-year.

"Our vision is that whenever a customer asks for a specific brand or product on Amazon, we can help them find it and buy it — even if that product is only available in another store."

Revealing its ambitions to become one of the first UK retailers to fully adopt and integrate AI within customer buying journeys, John Lewis said its products will start to be served to customers on AI platforms, such as Gemini and ChatGPT, later this year.

Shopify is preparing for the transformation of a lifetime, according to its president, Harley Finkelstein. Speaking at this year’s Upfront Summit in Los Angeles, the longtime e-commerce veteran spoke about how the company is going all in on agentic shopping.

The retailer quietly launched the new platform in late February and is on the hunt for new and existing suppliers to list products.

The department store chain has revealed plans to integrate its product catalogue with AI discovery platforms such as ChatGPT and Google Gemini, enabling shoppers to discover (and eventually purchase) John Lewis products directly through AI-powered apps.

The more agents you launch and the more powerful these agents are, the more these answers matter.