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Appier has entered into an agreement to acquire AdCreative.ai in a strategic move to lead Generative AI-powered advertising and marketing innovation
The move is set to accelerate Appier’s Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.

Amazon tests sending customers directly to brands’ websites when it doesn’t stock their products
The retailer announced on Tuesday the test of a new Amazon Shopping feature that will redirect shoppers to other brands’ websites if they search in the app for a particular product that Amazon doesn’t carry.

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