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Roblox move sees Superdrug create positive brand experience for gamers interacting with it for first time

In May, we reported that Superdrug had become the first health and beauty retailer to launch in Roblox, with its new Obby obstacle game going live to celebrate its 60th birthday.

Hong Kong retail pain to persist amid local spending ‘leakage’ while visitors splurge less

More pain is in store for Hong Kong’s retail market amid “structural changes” that have led to residents spending more overseas and online while the city attracts fewer mainland Chinese visitors who are splurging less than in previous years, according to S&P Global Ratings.

Lidl launches EV charging payments through rewards app

Lidl GB is set to become the first UK supermarket to integrate electric vehicle (EV) charging payments within its rewards app.

You can now shop Watsons on this decked out and branded AirAsia plane

To mark its 30th anniversary, Watsons Malaysia is launching its first-ever Watsons branded airplane in collaboration with AirAsia. It is the first retailer in Malaysia to have its own branded airplane.

Shein unveils UK investment plans and launches ‘circularity fund’

Shein has pledged to invest £211m (€250m) over the next five years in the UK and Europe, according to Reuters, as it launches a “circularity fund”.

Octopus supports micro and small business owners with new measures

Octopus Cards has introduced a series of new measures to assist micro and small business owners in easing cost pressure, expanding their customer base, and enhancing their competitiveness.

Bowtie onboards YouTuber Ming Jai as creative advisor

Hong Kong’s virtual insurer Bowtie has appointed YouTuber Tommy Leung (pictured centred), who is also known as Ming Jai on social media, as creative advisor.

Heinz rolls out new TikTok-inspired pasta sauces to attract new consumers

Heinz has launched a trio of new TikTok-inspired pasta sauces as it aims to cater to new consumers by bringing a “culinary twist to the kitchen”.

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